From the beginning…
It all started with health.
The Nordic Naturals story began in Arctic Norway, where the founder and CEO of Nordic Naturals, Joar Opheim, grew up. When Joar came to California to complete his MBA, he noticed that the pure omega-rich cod liver oil that Norwegians depend on to stay healthy was nowhere to be found. The market had only low-concentrated, terrible-tasting fish oil to offer, but Joar knew he could make a difference. On each trip home, he filled an extra suitcase with bottles of his favorite fish oil to share with friends in the US. This deep desire to share the power of pure, fresh omega-3 nutrients inspired Joar to found Nordic Naturals in 1995, and this desire continues to drive the company. Currently, Nordic Naturals is one of the largest producers of fish oils and has been appreciated by consumers around the world.